Overnight expert. *wink*
Weighing in on the world of book promotion and sales at Christian Retailing:
Once you find some local bloggers, make sure the blogs are appealing, well-written and have a following. Another way to find out how blogs and social media can serve your customers is to simply ask them. Lathrop suggests polling customers to see if they have active Facebook pages or blogs. If they do, you can ask if they would be interested in reviewing products.
Retailers can also connect with public relations firms like LitFuse to see what blog tours and author events are headed their way. Stores could host a live video chat with a favorite author via Skype and host it on their blog or local blogs at the same time, offering discounts or coupons to those who come into the store. Retailers can also get blog ideas from other Christian retailers and even from other local businesses, like favorite restaurant blogs, Facebook pages and Pinterest pictures.
“It’s all about building loyalty,” Lathrop observed. “The landscape is always changing, and you have to be creative. The great thing is you don’t have to fork over a ton of cash. Just start doing your research, pay attention to the people God already has in your life and try some new things.”
Read the rest here.